Boots "Dr. Martins" or just Martins
Dr.Martins (Dr. Martins, "Martins") - the iconic shoes of the British company AirWair Ltd. From its inception to today, these shoes have not lost their popularity. They are comfortable and practical, and their silhouette is easily recognizable. What is the secret of their global success?
Features and benefits.
The first Dr. Martens were created by the German Klaus Mertenson in post-war Germany in accordance with the needs of the buyer of those distant years. The idea of the creator was to create comfortable and functional shoes, as opposed to the army boots of the time, which people simply had to wear. The army shoes were heavy and uncomfortable, the shoes had a very hard sole, they quickly got tired and started to hurt my legs. There was simply no alternative to such shoes, and Klaus decided to fix it.
Sewing the first leather pair of shoes and complementing it with a thick air gap, he decided to show the shoes to his friend Herbert Funck. He appreciated the model proposed by Mertenson, and in 1947 the friends launched their shoe industry. The first shoes were made of decommissioned military uniforms. Leather was used for the shoe itself, rubber for the sole, shoulder straps were converted into insoles. Funku and Mertens were lucky - after the war and the forced wearing of uncomfortable shoes, people wanted comfort and practicality, and the martins could offer it to them. Soon the production began to expand, more and more new models appeared, and the popularity of shoes grew throughout Germany. In 1959, it was decided to gradually enter the world market.
At that time, catalogs of clothing and footwear were very popular, it was easy to order items from another country for them. The "martinses" were no exception, and the first attempt to sell shoes outside of Germany was made using the catalog. Shoe advertising in the British catalog caught the attention of businessman Bill Griggs. Assessing the shoes, he realized that in England such a model would be a success. Soon he acquired a license from Klaus to manufacture shoes in his homeland. Changing the name of the shoemaker to the British way and refining the design of shoes, in 1960 he released the first Dr. Martens, as the whole world knows them today. It was a classic model of high shoes, the most popular today, "Martins" 1460.
Pretty quickly, new shoes for England gained confidence from the military, city workers, factory workers. The shoes were comfortable and durable, which, combined with the democratic price, made them attractive to ordinary people. Soon the boots of Dr. Martens became a symbol of the working class, but the world popularity was still waiting for them.
In the 60s subcultural youth became interested in shoes. “Martins” were not only comfortable, practical and cheap, but also looked bright and bright. The guys focused on the bright color of Dr. Martens, the girls boldly combined them with short skirts and mesh stockings, it looked ironic and bold, and very quickly became popular. Interestingly, the "Martins" can not be associated with any particular subculture, fans of this shoe were hippies, and Goths, and punks. Promoted the growth of the popularity of shoes and their fans among celebrities. The members of the banner group "The Clash", "Sex Pistols", "Depeche Mode" were fans of this shoe. Naturally, the youth looked at their idols and imitated them too.
In the 90s, Dr. Martens finally became popular around the world. They won the hearts of young people in Russia.The brand’s shoes were not so easy to buy in our country then, but that didn’t bother anyone. Getting finally into the hands of their owner, the Martins became a reason for pride, and they were worn until they were covered up to holes.
Today, these shoes are still popular. High quality, comfortable sock and a long history of favorite design helps it to always be relevant.
In an effort to be available to customers with different financial capabilities, the label offers two types of footwear made by them, British and cheaper Asian. Models, sewn in Asia, have a slightly lower quality of the material, but this has a beneficial effect on the price.
Shoes made in England, on the contrary, undergo a more thorough quality control, are made of high quality materials, but also cost more. This series is called vintage and includes classic models. A curious feature is that these shoes are made at the very first English factory of the brand. The footwear has stamped Made In England and a label painted in the color of the British flag. The increased price is well compensated by the highest quality of these models, such shoes serve for a very long time.
Fashion models
Dr.Martins 1460 - the best-selling model in the history of the brand. This is the very same classic - tall shoes with 8 holes for laces, bright soles and yellow stitching. 1460 - a model of both female and male. Incredibly versatile, these boots come in a variety of colors and are made from different materials. This shoe can be combined with almost any clothing - from the strict classical images, to bold and original. The most popular colors of the 1460s are laconic black and flashy cherry. Cherry Dr.Martins 1460 is a famous symbol of punk culture, and every self-respecting fan of this style of music is simply obliged to have this model in his wardrobe.
Chelsea boots - A great option for lovers of simple but at the same time stylish design. These shoes do not need to lace up, so it helps to save time. Traditional chelsea shoes are made of leather with a thin sole with a slightly pointed, but round nose. An important feature of this type of footwear is elastic inserts on the sides, due to which the shoes are easily and comfortably removed and put on. Once exclusively male, this model is today universal for both sexes.
The big fans of Chelsea are The Beatles and The Rolling Stones. These shoes are laconic and versatile, they are perfectly combined with both strict trousers and coats of straight cut, and with a rock-and-roll image and a leather jacket.
"Martins" with fur. A good model for those who, even in cold weather, prefers boots to their boots, but at the same time does not want to freeze. The female model of such shoes is called Dr. Martens Serena, looks like 1460, and is warmed inside with soft fur. Comfortable and warm, these boots are ideal for cold weather combined with a warm coat or a short winter jacket.
Sneakers Dr. Martens. The famous label has not bypassed lovers of sports style, and today there are sneakers and sneakers in its arsenal. These models combine English quality and modern form. Pay attention to the sneakers with a steel nose - they look bright and unbanal. Impressive and model called Lamar - leather sneakers with perforations and air soles, stylish and comfortable option for warm weather.
Dr.Martins Heels - provocative and bold option for lovers to mix at first glance incongruous. These are convenient models on a steady heel and with a recognizable sole of a brand. They will be a good solution for lovers of all the bold and original.
Low martins. As always comfortable, stylish and versatile, they will be the perfect solution for warm weather. Especially elegant will look lacquer model, creating a beautiful and elegant accent in a casual look.
Male models
It cannot be said that the female and male models of Dr.Martins are very different. All the brand's classic is a unisex model. The same with flowers, with the exception of floral ornaments. Any color can be liked by both men and women.
1460 are popular models for men, low Martins, Chelsea and Oxfords, and Jared Leto, Pitt Doherty and Will Smith are among the famous fans.
Children's "martins".
Naturally, such a large and popular brand could not ignore the children's legs. Today, the very same classic model 1460 is being produced for the smallest ones. They differ little from adult shoes, except in size. Nevertheless, you can find quite funny collections, for example, shoes dedicated to the cartoon "Adventure Time" and decorated with the main characters of the cartoon.
Colors
What else is good Dr.Martins shoes, so it is a large selection of prints and colors. Want to add to the image of shocking? Stop picking on hot pink or leopard martins.
Love versatile things, but do black shoes seem too boring to you? Then your choice is white shoes, beautiful and at the same time suitable to everything.
Each year, the famous label pleases its fans with new unusual patterns, flags of different countries, logos of famous groups, flora drawings and even art masterpieces! For example, what do you say about shoes decorated with works of great artists? We do not doubt that such shoes are themselves a work of art!
Materials
Pleases brand and choice of materials from which the shoes are made. Today, the main collections of the brand are models of leather (both matte and lacquered), suede, nubuck. Special attention is given to the Dr.Martins VEGAN line, made of artificial leather. It is great for those whose beliefs do not allow the skin of animals to be worn - because it is made exclusively of synthetic materials.
It should be noted that shoes made of smooth leather and suede will still be more versatile in care. Nevertheless, lacquered "Martins" look very nice and elegant, but require a more careful attitude. We recommend that you wear this pair of "on the way out", and you will certainly find yourself in the center of attention.
How to select and distinguish the original model from a fake
- Purchase Dr. Martens only from official suppliers or on the official website. Do not be fooled by the low price offered by dubious sites and groups on social networks - such shoes are fake.
- During fitting, carefully review your chosen pair. The skin of the product should be soft and the sole should have an air gap. Pay attention to the traditional label for the double yellow stitching, branded insole, label, lace and logo on the sole of the shoe. If the product is listed as "Made in England", but at the same time the shoes do not cost more than standard models of the brand - this is a fake. Do not forget that the brand produces most of the products in Asia, and very few British models, and they are distinguished by a higher price.
- Shoe packaging. Dr. Martens is in the box with the brand logo of the company and a sticker containing information about the model, color and size of your chosen shoes. A nice bonus - in the original Dr. Martens box there is always a bag with an extra pair of laces.
How to lace up
In addition to the classic way of lace-up shoes, there are several other ways. Straight lacing will look stylish, when the laces are straight and parallel to each other to the top. Comfortable and practical will be the lacing "butterfly" - one row crosswise, then the laces with each hide, go through one row, and again crosswise. Lacing diagonally will look unusual - from the lowest hole to the tallest, but here we advise you to take longer ones.There is a small secret for classic lacing - you need to alternate intersecting laces, first one from the top, another in the next row, and then the shoes will be easier to tighten and loosen.
What to wear
Classic boots Dr.Martins are remarkable for their versatility and look great with casual things.
Coarse combinations should be avoided - with military-style clothing, a tracksuit, baggy sweatshirts and wide pants. So "martins" will not only not decorate your image, but will make it aggressive and as if army.
Girls should not be afraid of wearing these shoes with dresses and skirts - this neighborhood looks bold and original, but at the same time very stylish. It is better to opt for a simple denim skirt, or a knitted monophonic dress above the knee. Naturally, it is necessary to comply with the measure, “martins” will not suit the evening dress or chiffon long skirt.
Men are easy to combine shoes with simple jeans and casual wear - polo, shirts, sweaters. A stylish coat, park or bomber jacket is perfect as an outerwear.
How much are
Different models of shoes have a different price, for classics like 1460 - an average of 8,000 rubles, low shoes cost 5,000, the highest quality made in England is about 15,000.
In addition to the Vintage series and small edition collections, you can purchase the desired pair with a discount. However, as a rule, those who carry a large or very small size, rather than the standard 37-40, are so lucky.
Brand news
Dr. Martens does not stand still and regularly pleases his fans with shoe novelties. Not long ago, the brand expanded its collection with a line of incredibly stylish loafers and even leather summer sandals. Otherwise, the brand most often offers the public already beloved models, but all in new and new colors. More recently, an excellent flower collection has appeared on the brand's website, and not so long ago the company began working with the children's channel Nickelodeon. The work resulted in funny and original “martinses” with the characters from the cartoon “Ninja Turtles”.
Stylish images
We really like how skillfully martinas famous ladies add to their look. Agnes Dane, Miley Cyrus, Jessica Alba, Gwen Stefani easily and simply create stylish images with the famous shoes of Dr. Martens. These shoes can serve as an excellent basis for the image of a rock concert, city walk and even a date.
Skinny jeans, leather jacket and T-shirt with the logo of your favorite band in combination with black or cherry 1460, and you - the star of the nightclub.
A pair of lacquered Dr. Martens will give yours a pair of denim shorts, a white t-shirt and a plaid shirt.
The pledge of a sexy and comfortable image is your favorite short skirt or dress in combination with the same laconic shoes of a famous brand.
As for the male image, everything is very simple. Be inspired by the images of British rock and roll, complement high shoes, chelsea or oxfords with stylish accessories. A hat, a black jacket, a bow tie or suspenders will provide you with a trendy and stylish look with martins.