Nike shoes for the whole family
About brand
The Nike brand was created in 1964 by runner Phil Knight and Bill Bourman, who was the coach of the track and field athletics team. Both were familiar with sports from the inside as participants, so they clearly understood what exactly athletes need for good training and participation in competitions. After all, to win is not enough of a large number of workouts and strength, you need to still have the appropriate equipment.
In the mid-60s, the only brand that produced decent clothes, shoes and accessories for athletes was the expensive Adidas, which was not widely available. Of course, there were many low-cost brands that could be purchased at ridiculous prices, but they did not reach the desired level of quality. At this time, Knight and Bourmen decide to start selling quality products at affordable prices. They bought inexpensive goods in Asian countries and resold them in the United States. Such a scheme seemed to them quite profitable and they created the company Blue Ribbon Sports.
In 1963, Phil goes to Japan, where he finds a suitable product and enters into a contract with a supplier. For the sale of these batches of shoes companions receive an amount that a year later became the impetus for starting their business. And an experienced sales manager, Jeff Johnson, helped them in this, he proposes to change the name of the brand to Nike. The concept of sales has been changed. If before the product was sold from hand to hand, now the label had its own store. Soon, the company already had several proprietary points, thanks to sales growth.
In 1970, Caroline Davidson created the Nike logo - a small tick, for which she received an award of thirty dollars. We must pay tribute to the owners of the brand, as soon as revenue began to grow at an incredible rate, Caroline received a few percent of the shares. Time passed, and the company had to change the supplier. Knight and Bourmen thought about producing their own line of shoes. One thing was clear - you need to create something new. Then Bourmen invented a special grooved sole for Nike sneakers, which became its hallmark.
In 1972, the company goes into a big sport, many Olympic athletes use sneakers. And in 1974, production began in America and Nike began to seize the market in neighboring countries. Soon, Knight and Bourmen realized the importance of good advertising for their goods. New models were immediately sent as a gift to athletes, and after each release of the star in the new Nike sneakers, crowds of fans rushed to buy the same shoe models with a desire to look like their idol. At the same time, running runs are becoming quite popular pastime, and again people choose Nike shoes for running. The company's sales are growing at an incredible rate. Nike becomes a major competitor in its niche and expands its production, as well as successfully entering the European market.
In 1978, Nike children's sneakers for boys and girls. In the same year, the company concludes several contracts with famous athletes, which makes them additional advertising.
In the early 80s, Nike buys the idea of a special cushioning pad, which is given the name Nike Air. It also creates several new design models. The company continues to develop, sell on the European market and cooperate not only with athletes, but also with entire football and basketball clubs. At this time, the contract is concluded with the great Michael Jordan, who, together with Nike, produces his own line of shoes Air Jordan. The women's line is gradually being supplemented, clothes are being produced, as well as more budget goods.There is a new model Airmax.
In 1988, the advertising company Weiden & Kennedy created the famous Nike slogan "Just do it". The active propaganda of this expression and, as a result, of all Nike products begins. The company goes to a completely new level and becomes one of the top sellers in both the USA and Europe.
Nike continues to expand, open new brand stores, enter into contracts with the stars and produce new models. Lines are being launched for new sports, incredible commercials and new contracts with stars are coming out. Gradually, Adidas moves into second place and gives his lead to Nike. Until now, these two giants confront each other.
Now Nike produces a huge number of models of shoes, clothes and accessories for sports, has several branded stores in every major city in the world, contracts with the most famous actors and athletes, as well as sports clubs.
Nike shoes for the whole family
Over the past few seasons, sports and casual styles have become firmly established in contemporary fashion. Elegant and classic shoes faded into the background, they began to save her for special occasions. Comfort and convenience - these are two criteria that are today the main thing when choosing a particular shoe. Instead of boots with heels, ankle boots or warm-fitting classic shoes, winter boots have become preferable, which not only keep warm and give comfort, but also, thanks to modern trends, look very stylish and beautiful.
One of the first brands to pull out shoes for the whole family was Nike. The company has released several models of men's, women's and children's shoes of this type and is very successful in this direction. Many families specifically buy Nike shoes in sets to have the same pair of shoes for both adults and children.
Features and benefits
The main advantage of these shoes is their manufacturer. After all, the very fact that the shoes are from Nike is already a guarantee of quality, convenience and durability of shoes. In fact, Nike shoes are a warmed model of a sneaker and sneakers, which has an inflated neck and a warmed pad, in some models of fur.
These models of shoes are equipped with a specially reinforced corrugated sole, which will protect the foot from cold and moisture, as well as prevent its wearer from falling into ice.
The company uses only natural materials for its products. Leather and suede Nike shoes are very comfortable and stylish look. The recognizable brand logo and original models always stand out against the general background. The pad has a special cushioning, which allows you to stay on your feet for a long time and not feel fatigue and pain.
Beautiful design and variety of colors will appeal to all family members. Female and male, as well as children's models are a must-have item for every fashionista and fashionista.
Models
The color range of models of shoes Nike is so diverse and beautiful that they immediately become a favorite shoe. Of course, the main colors are classic: black, brown, white and gray. But if you want to add a highlight to the image, then be sure to get winter orange, yellow, red, pink and nayki other colors. They will help to make your look unforgettable and bright.
One of the latest models is the Nike Acg, which immediately became a hit in all countries. Warm boots with a high collar and comfortable lacing were enjoyed by many lovers of practical shoes. The shoes have a fur lining that warms the feet and does not let the cold get inside. A large, corrugated sole made of special rubber will allow you to stay on your feet even with deep snowdrifts or ice. Another hit is the woodside model. Leather high-top boots have a natural suede finish. The inner fur lining guarantees warmth to your feet.
Manoa leather is a model of shoes that looks more like sneakers, but at the same time has a high tops. Insulated textile interior trim, comfortable lacing and a special cushioned sole allow you to walk long distances without feeling tired. This shoe is made of genuine leather.
Nike dunk sky high sneakerboot is a warm-up sneaker with hidden wedge inside. Made of genuine leather, from the inside have a textile lining. This model is more female than male.
Women's Nike Koufar are analogous to the male model. These boots are very comfortable and practical. Made of genuine leather and having a special block, they will appeal to girls who are not accustomed to sit still for a long time.
Nike trekking boots are an analogue of sneakers and externally have an exact similarity with them. Genuine leather and suede, comfortable lacing, a thick rubber sole with a waffle pattern - all of these are the main features of these models. Nike company keeps up with fashionable innovations and has a special line of shoes and sneakers with a luminous sole. Such models are present both in the men's lines and in the women's and children's ones. This is a favorite model for boys and girls of many countries. Children love these original things, so the company carefully tries to please its little fans.
Reviews
The Internet is littered with acclaim of Nike products. All buyers are satisfied with the acquired shoes of this brand. There are beautiful and original appearance, a wide range of colors, convenience and comfort when wearing shoes, as well as natural materials and a warm shoe lining.
