Brioni Suit

In 1945, Nazareno Fontikoli, being one of the most famous tailors in Rome, together with his business partner Gaetano Savini decided to open a men's clothing store in the Italian capital with the possibility of individual tailoring. Nazareno Fontikoli was a fan of impeccable cut, so he assembled a team of experienced local tailors and began work. So the brand Brioni appeared.

The brand name comes from an elite European resort located on the islands of the Adriatic Sea - Brijuny. For the Italians, tired of the war and the dictatorial regime of Mussolini, it became synonymous with wealth and prosperity that existed before the hostilities.

1952 was marked by the first global fashion show for male Brijuni, held in Florence, and two years later, the shows were held in New York and other cities. Thanks to them, the brand has acquired customers worldwide. Six years later, Brioni Fashion House has achieved incredible prestige, and its collections have been recognized as a new trend.

The success of the Brioni brand consisted of several components - handmade, precise patterns, outstanding design and personal approach to the buyer.

In 1990, Brioni took up the development of women's clothing, which existed for about 20 years, but then the brand again focused on creating an exclusively male line.

By 2007, the brand Brioni includes 25 stores, 6 of which are in America. A showroom is open in New York, the brand continues to grow, covering all new territories around the world.

Today, Brioni is the best executive class clothing in Europe. Constant customers are men who need no introduction: James Belushi, Al Pacino, Pierce Brosnan, Daniel Craig, George W. Bush, Ramzan Kadyrov, Vladimir Putin, Dmitry Medvedev.

A distinctive feature of the Brioni brand is impeccable tailor craftsmanship, high level of professionalism, unique manufacturing techniques and an inventive approach to creating clothes.

It takes more than 22 hours to make a costume from Brioni. Each employee performs one task, and most of the work is done manually. For example, the manufacture of a jacket includes more than 6 thousand hand stitches. All seams are gradually smoothed out, and the product is allowed to cool before proceeding to prevent shrinkage of the fabric. Each finished garment is steamed a dozen times to ensure a perfect fit.

All stages of the creation of the product are subject to strict control, whether it is the choice of fabric or the construction of the pattern, the defects are immediately eliminated.

If we are talking about a suit or outerwear, more than 50 types of lining fabric are selected for the selected main fabric in order to choose one that is most suitable for this product and the geographical location of the client. In addition to the incredible comfort in wearing, this approach provides each product with a unique style.

Costumes are made from the rarest materials in the world, for example, from expensive wool vicunia. In addition to the materials, the customer has the opportunity to choose such elements of the suit as lapels, slots and buttons. To build the perfect pattern, the specialist studies the physical characteristics of the client, his habits, his manner of movement, lifestyle and aesthetic preferences.

In addition to the costumes, there is provided for the individual manufacture of other clothes - ties, shirts, outerwear and sportswear.

Brioni offers a range of customized services for the customer, regardless of his location - perfectly made costume is delivered to anywhere in the world. Such a thorough approach to all stages of manufacturing products provides the level of quality that distinguishes the brand from many others.

Brioni today is the most legendary fashion house in Italy, specializing in the production of fashionable men's clothing. Among the things created by the company, there are men's suits of impeccable cut, stylish shirts, amazing ties, outerwear, jumpers, leather belts and high-quality shoes, bags, accessories and even perfumery. In addition, Brioni is engaged in the production of sportswear.

Every year, designers create sketches of 30 thousand types of jackets and jackets, of which only 800 modifications are included in the collection.

Brioni clothing is elegant, high-quality and comfortable, it is out of time and season, its quality is always first-class, and the design is unique.

The cost of Brioni clothes in Russia is higher than in Italy: shirts - from 500 euros, suits - from 3 thousand euros, underwear and accessories - from 300 euros, outerwear - from 4 thousand euros.

The cost of Brioni clothes in Italy is as follows: a suit - from 2 thousand euros, a shirt - from 130 euros, a jacket - from 750 euros.

The policy of the brand Brioni is such that it does not wholesale things. Masters sew a limited amount of clothing that goes to exclusive brand stores. Things that were not sold in them, are sent to the brand outlet and sold at a discount.

Brand Brioni for several decades is considered an unsurpassed combination of respectability and uniqueness. These are clothes of leading top managers, politicians, popular actors.