Diademine Cream

The Diademine trademark became known in Russia 15 years ago. But the history of its existence has more than a hundred years. There are periods of great success, the opportunity to touch the sources and a responsible attitude to product quality throughout this time.

The brand appeared in Paris in 1904, when the brothers Jambatista and Cornelio Bonetti purchased a patent for a light water-fat emulsion and took it as the basis for future products. The firm began its existence as “Bonetti Frères”, which means “Brothers Bonetti“. The basis was not chosen by chance. It was used by doctors and pharmacists to cleanse and care for the hands and face.

The first cream created by the brothers was called "la Crème Medicale de Beaute". It was possible to purchase it first in pharmacies, and later in perfume stores. In the 1950s, the anti-aging cream “Diadermine S” was created, which became popular due to the price-quality ratio.

In the period from 1920 to 1950, the company developed rapidly. In the assortment it was possible to find not only creams, but also lotions, talc, agents for sun protection, hair styling and depilation. But the products were sold only in France until the 1970s. In 1973, it was transferred to the mass market category, which significantly affected the future fate of the brand.

In 1980, the company was sold to a large Henkel corporation. With extensive experience in promoting various brands, the German company has successfully expanded its sales market throughout Europe. In Russia, Diadermine appeared in 2002, but decided to omit the letter “r” in the title for sonority, therefore, Russian customers are familiar with the products under the Diademine brand.

Since the founding of the company, the creators have paid great attention to product quality. To this end, all cosmetics were dermatologically tested. Product safety is guaranteed by ECARF.

But not only this circumstance brought the success of the company. For the favorable development of the brand in the postwar period, a competent pricing policy was required. Anti-aging products created in the middle of the last century had a price affordable for a wide range of customers. The ratio of high quality and low cost has become the basis of the economic strategy of the brand.

The components in the composition of the funds are aimed at various favorable effects on the skin. Some products protect and nourish, others moisturize and matte. For each skin type, you can choose products that can solve the problems peculiar to it.

Another feature of the brand is to meet the modern needs of the buyer. Product lines are updated as new effective components become available. Diademine is a long-liver in the market of cosmetic products and is proud of its products and history. In honor of the 110th anniversary, the list of the main lines was updated, and new skin care products appeared.

The company has four main lines of cosmetic products:

1. No. 110 "Crème de Beaute";
2. "LIFT +";
3. "LIFT + Wrinkle Smoothing";
4. "Main program".

The first one was created in honor of the anniversary of the brand, so symbolism is inherent in it. It combines the number of years on the market and the name of the very first product that began the story of Diademine. The line consists of day and night anti-aging creams, cleansing gel and eye cream. Notable and their characteristics. Each jar of cream gives 110 anti-aging drops, activating 11 signs of young skin with the help of 11 anti-aging components.

The "Lift" line consists of several product groups:

• "Source of Excellence"

Means of this group provide skin tightening and have a regenerating effect.

• Moisturizing. All products are designed to moisturize the skin during the day. In the list you can find a refreshing cream to care for the skin around the eyes and a tonic for narrowing the pores of the skin.
• Instant effect. Here are the tools for daily use, which provide a quick smoothing effect.
• Nutrition. This is the smallest group consisting of night cream for the face. It is designed not only to nourish the skin at night, but also gives a long lifting effect.

• "Derma Beaute" and "Skin Perfection".

Another group of products for lifting, which allows you to even out the complexion. The range includes creams with natural tone and sand, as well as tonic to narrow pores.

Line "LIFT + Wrinkle Smoothing" - This is an analogue of hyaluronic acid injections. It presents 3 products:

1. Daily cream;
2. Night cream;
3. Concentrated cream.

The fourth line, the "main program"It contains the necessary cosmetic products for daily use. It is divided into 3 groups:

1. For sensitive skin. The series consists of a soothing day cream and lotion for removing makeup.
2. Care. Here you can choose a product depending on the type of skin. For dry skin moisturizer is designed for oily - matting. In addition, there is a cream with sunscreen and anti-wrinkle.
3. Cleansing. This series for different skin types will provide gentle cleansing. It contains such popular tools as micellar water, make-up removal lotions, refreshing tonic, cleansing spray, washing gels and cleansing peels. Products not only cleanse the skin, but also moisturize, refresh, care for eyelashes.

Modern consumers along with the characteristics of a cosmetic product, are increasingly interested in its composition. Awareness about the properties of various components helps to make a choice. More often it falls on the means containing a complex of useful components.

In the assortment of Diademine, there are products containing 2-3 active components, and there are multi-component ones. This includes the 110+ line. A series of struggles with age-related changes due to a variety of elements. These include collagen, peptides, vitamins, hyaluronic acid, amino acids and proteins.

The same components are present in other lines. Peptides are used in cosmetic products, collagen is used in moisturizing products. Nourishing cream is enriched with biolipid complex. For smoothing wrinkles using hyaluronic acid.

A variety of different "main program". In the composition you can find floral water, glycerin and panthenol, peach extract, white tea, ginseng and vitamins.

If you look at the popularity of Diademine products, the leading line on the most popular products is the "main program". Gels for washing and makeup removers are in great demand. The main products of the brand, day and night face creams are not left without attention. In general, products can be divided into 2 groups:

1. popular;
2. rated.

It should be noted that the leading positions in these groups are occupied by different products.

The most popular in the range of Diademine has become a cream-gel for washing, narrowing the pores. It contains peach extract and salicylic acid. The gel has a mild cleansing effect and maintains water balance. Pores become less pronounced, there is a feeling of smoothness and well-groomed. The gel is suitable for any type of skin.

The second popular product is the day cream from the same line "Matting and moisturizing." Its main features are the presence of UVA / UVB filters and the Gloss Control Formula. It is suitable for both normal and combination skin. On dry areas of the face, the cream moisturizes the skin thanks to vitamin E, and on fatty areas it mattes.

In the second group of products, cleansing peeling received the highest rating. Particles of sea sand in the composition of the peeling cleanse the skin of dead particles, impurities, opening the pores and acting deeply in them. Black dots become less noticeable. White tea and ginseng help moisturize and nourish the cells, have anti-aging properties. Peeling can be used 1-2 times a week for normal and mixed skin.

A little inferior to him Cleansing Gel "№ 110 Gelée de Beauté". It is enriched with a unique composition that allows not only to perform its main task, cleansing the skin, but also has a rejuvenating and moisturizing effect. The gel can be used on the skin of the face and around the eyes during the day and in the evening before bedtime.

Thus, it is possible to trace the most successful products of the brand. The full picture allows to know the reviews of buyers.

Review on the cream of this brand can be viewed in the video below:

The opinions of customers on a number of characteristics of Diademine products largely converge. They note a good moisturizing effect of various means of care and cleansing. Means for combination skin cope with their task of cleansing, matting and narrowing of the pores.

Controversial opinions about the consistency and smell of various tools. Buyers also noted a short-lasting moisturizing effect, and at times, and skin tightness after using skin cleansers. However, it is worth noting that the effect of contraction is inherent in many products containing hyaluronic acid, because it has the ability to attract water to itself. But in general, the low cost of products allows buyers to try and find their favorite skin care products, especially when they do not have negative consequences for it.