Asix Sneakers

The history of the ASICS brand began in 1949 in post-war Japan. The founder of the brand was the entrepreneur Kihachiro Onitsuka, who opened a shoe-making shop in his hometown of Kobe. Onitsuka wanted to encourage young people of those years to go in for sports (in the post-war years it was very important to instill in young people a love for physical exercise, to let them understand the importance of measures to improve their health). This was how the company producing athletic shoes Onitsuka Tiger, the predecessor of ASICS. The first model of the company was a pair of basketball sneakers, and Kihachiro inspired them to create ... octopus. The principle of the device of its tentacles was used to create the sole of the shoe.

The next technological innovation of the brand sneakers is a reflective surface. In such sneakers it becomes safe to run in the evening of the day - because the driver can easily see the runner from a distance. By the 1980s, ASICS took a strong position among the leaders in sales of sportswear and footwear. In 1994, the brand launched the iconic Gel Kayano model for sprint athletes. At about the same time, the company first began producing children's shoes.

Today ASICS sneakers satisfy the needs of both professional athletes and street style lovers. Multifunctional and high-tech, made with state-of-the-art technologies, they perfectly cope with high loads, while maintaining a fashionable and stylish appearance.

ASICS sneakers are advanced sports technology, lightness and comfort, as well as a variety of colors combined with a stylish design. The Japanese brand carefully monitors not only the functional characteristics of its shoes, but also to ensure that the models have a bright and attractive design. Comfortable and fashionable, made of high quality materials, ASICS will delight you with its durability and a pleasant price. Today, ASICS is ranked among the top sports shoes in the world.

ASICS Gel-Lyte III - the famous racing model of the brand, which was released in 1989. The main feature of the model has become an innovative technology Gel. This depreciation technology can significantly reduce the pressure exerted on the legs of athletes. In addition, sneakers got a new unusual tongue, as it was noticed that on previous models, while running, the tongue constantly “crawled” to the side. With a new, split tongue, this problem has been successfully resolved.

Lightweight and comfortable model has received great success not only for its functionality, but also for its beautiful appearance. Today, Gel-Lyte III is one of the most popular ASICS brand sneakers, so this brand is often launched in collaboration with other renowned designers and brands.

ASICS Gel-Kayano Trainer one more famous "runners" of the brand. Excellent fixation of the heel and side parts of this model helps it maintain stability of the foot in any position. This was a good solution for both the running area and the gym.

ASICS Gel-Nimbus 17 - the best running shoes in 2015 according to the authoritative edition of Runner's World. The model is incredibly light and flexible, has excellent cushioning of the sole and the top of a seamless material that fits the foot for the perfect repetition of its movements.

ASICS Gel-Noosa Tri 11 - model for professional athletes. It is convenient for quick donning due to a rubber insert in the heel area. The materials of which the upper is made provide good air conduction. Sneakers are equipped with DuoMax system. ASICS unique foot support system.In this pair it is convenient to run even in wet weather due to the special rubber from which the sole is made, it will not slip.

Mexico 66 - a cult model, released in the 66th year of the Olympic Games of 1968 in Mexico. This pair was first decorated with the famous 4 strips on the sides, today being the hallmark of both brands. Today, the Mexico 66 is more of a classic for fans of street style and retro sneakers than sports shoes.

The corsair - running model in 1969, which became the prototype of the no less famous Nike Cortez.

Onitsuka Tiger GSM - Tennis sneakers, made in the classic design of the 80s. This model is made of high quality suede. Its main advantages are lightness, good shock absorption and high breathability.

The ASICS brand is not only high-tech, but also a bright, memorable design and style. Sneakers brand surprised by the variety of color combinations, presented in both male and female colors. The company likes to pamper its fans with limited releases in collaboration with other well-known brands. Often limited collections made in an unusual design go to any holidays. This year, ASICS presented beautiful Christmas shoes, and this is just one of many examples.

The cost of sneakers varies depending on the size, popularity of the model and the material from which they are made.

The average price for perhaps the most popular and top-selling ASICS Gel-Lyte III model is on average 8000-9000 rubles. However, discounts and sales occasionally occur, when such a model can be taken for 4-6 thousand rubles.

Onitsuka Tiger models are cheaper, on average, they are 4000-5000 rubles. Rare, small-scale models can cost more.

You should not save on ASICS shoes, buying them in dubious stores for a small price. So you, most likely, will pick a fake, therefore, you will be deprived of the opportunity to appreciate all the convenience and quality of these sneakers. Properly selected, depending on your needs, a pair of ASICS real ones selected in size and season will last you much longer than their inexpensive, but low-quality copy.

The main task of the laces is reliable fixation of the foot. Proper lace-up helps protect against injury. For this:

1. the lace should have the same degree of tightening throughout the foot. Slightly stronger you can tighten in the ankle, since this is where the maximum degree of fixation.
2. in those areas where there is too much pressure on the foot, you can, on the contrary, weaken the lacing.
3. Use the extra holes for the laces on the sneaker. Lacing through them will help to better distribute the pressure at the top of the foot, making walking and running more comfortable. To do this, in the last holes you need to hold the laces from the outside to the inside, and the remaining tails into the resulting loops, and only then tie the usual knot.

The average user rating of ASICS sneakers is solid 5. Due to its convenience and functionality, the sneakers are to the liking of both sports professionals and novice amateurs, and simply lovers of comfortable and colorful street fashion. The special convenience of the shoes of this brand is emphasized by people who have faced injuries or painful sensations in the past due to the unsuccessful choice of sports shoes. After switching to ASICS shoes, the sensations of discomfort during sports were gone, which once again underlines a thoughtful approach to the quality of Japanese brand shoes.