Puma Men's Sneakers
About brand
The Puma brand, founded in 1948, has German roots. Unlike other sports and fashion labels that were created by merging the ideas of several talented people, Puma arose due to disagreements in the family between two brothers.
It all started in a small town in Germany, where the Dassler brothers, Rudolf and Adolf, were born and raised. Their father worked in a shoe factory, and his mother had a small laundry.
Rudolph, being the eldest brother, often helped his father, he later went to the army, and his younger brother created a factory called the Dassler Brothers Shoe Factory. Initially, the production was located in the courtyard of the house Dassler. Each of the brothers was engaged in his own business: Adolf created new models of sports shoes, and Rudolph was involved in distributing advertising and selling products.
The brothers had a period of success in 1925, when Adolf created football boots with metal spikes. Being a lover of this sport, the younger brother Dassler was incredibly glad that his new dress had become quite popular. A couple of years after this event, the brothers rented a small factory not far from the house, where they located their already expanded production. Thanks to the strong popularity and rapid growth in sales, a year later they were able to buy out the building and become its full owners.
Since the elder brother Rudolf served as marketing director, it was he who went to the World Olympiad, which was held that year in Amsterdam. He tried to meet as many athletes as possible to offer them Dassler shoes, but did not achieve much success.
Only a few players agreed to his proposal, but that was not bad either. Gradually, the popularity of delirium grew. Every year an increasing number of athletes put on shoes manufactured by the Dassler brothers and, among other things, they scored great victories.
Well, this brand gained the most popularity after the Austrian national team won second place at the Berlin Olympiad. The fact is that almost the entire football team was wearing Dassler sports shoes. After that, the brothers began to receive a huge number of orders for shoes. Sales grew, everything gained momentum and the turnover reached record highs, and after World War II, it jumped almost double.
But, unfortunately, with the growth of popularity and incomes, the brothers began to lose the good attitude towards each other. Adolph and Rudolph had different political views, one believed that the Nazis were to blame for the poor state of the country, and the other accused anti-Hitler coalitions. One day, Dassler’s elder brother was called to the police for an interview; on returning home, he accused his younger brother of this call.
In vain, he tried to justify himself, saying that he had nothing to do with this incident. Rudolph did not want to believe his brother, but Adolf refused to justify himself, so the brothers very badly quarreled and came to an end not only family ties, but also a company for the production of sports shoes called Dassler.
Since the brothers had two shoe factories, the separation and separation took place rather quietly. In 1948, they finally broke up and each founded their own brand.
Adolf founded the company Adidas, using the first letters of his name and surname (Adolph Dassler). This brand is still a giant in the sports world, to which few people can compete with it.
He produces not only sports shoes, but also clothing, accessories and other sporting goods. We can confidently say that Adolf Dassler succeeded in his work.
His older brother also began to establish his own production and, following the example of his brother, he named his brand Ruda (Rudolf Dassler). After a short time, the name was changed to a more sonorous and beautiful version of Puma.
This is how the popular brand originated, which still holds a firm place in the sports world and is a worthy competitor to the fraternal company.
The factories were very competitive with each other, each signed a contract with local football teams and dressed "their" players from head to toe. Likewise, the workers at the factory were required to fully comply with the dress code, namely the absence of competitor’s shoes in a uniform.
The oldest model of Puma, released almost immediately after the creation of the brand, is the Atom sports boot model. She immediately becomes the object of increased attention from athletes and many of them begin to participate in competitions and competitions in this particular model of Puma boots.
Since Rudolph was a competent marketer and had a good team of advertisers in his business, he quickly and well advertised his brand, signing contracts with football players and other athletes. In the event of a victory at any major competition, the Puma player received an additional cash reward as a reward for additional advertising, because the winners are always in sight of everyone.
The company is actively working to improve the quality of its models and uses all the new technological methods to create shoes. So there were new comfortable models of sneakers with velcro without laces, new models are being developed, which are created taking into account the sport, as well as the quality of the soil or the weather.
Unlike his brother, Rudolph decided to spread not only in the football field, but also in other sports, he began to produce footwear for athletes, basketball players, runners and many others. Unfortunately, Puma failed to introduce its brand into winter sports, as there were already enough companies in this niche that did not tolerate competition.
In 1975, this brand begins to produce not only sports shoes, but also a clothing line. Thus, the company manages to wear athletes from head to toe, which gives it another advantage.
In 1970, another significant event occurred for Puma. At the World Cup in Mexico, the incredible and inimitable Pele played in the finals in the boots of this particular brand. Not only did the great football player score as many as four goals and secured the championship to his team, during the game Pele walked closer to the cameras, put his foot forward and began to tie up the laces on the boots. Thus, not only those present at the match, but also the viewers could see that the king of football was wearing Puma football sneakers.
This gave the brand incredible popularity, crowds of fans rushed to buy sports shoes Puma. Next Rudolf Dassler continues to conclude contracts with world stars of football and other sports. A new line of luxury boots, called Puma King, is being released. They were equipped with a new shock-absorbing sole, which reduced the load on the heel while running. This model of leather sneakers had water-repellent properties, which was also very convenient for athletes.
The golden age of Puma lasted until the moment when Rudolf Dassler left the post of the creator of this brand. Unfortunately, his children could not conduct the business as competently and soon had to sell part of the company's shares.
But the situation changed for the better when a new CEO came to the label - Johann Zeitz, who was faced with a rather difficult task: in a short time he had to strengthen the position of the brand and return him his place in the sports niche.
It was not an easy thing, because just at that time, in addition to Adidas, American Nike entered the European market, which was a strong enough competitor for the German brand and significantly pressed its influence in the countries of the native continent.
Johan decided to change tactics and switch to a larger audience. He decided to make the sport accessible to everyone and focuses on the active lifestyle of citizens. Just at this time, sport and sporty style come into fashion, which is very useful for Puma. The concern produces several lines of women's, men's and children's clothes and shoes.
It also starts selling sports accessories. Also, they do not disregard their main audience - the youth. To attract people from fifteen to twenty years to the brand, fashion designers and technologists are invited to Puma, together they create shoes and clothes that are perfect in appearance and practicality and seek to increase the sales and popularity of the brand.
But from the sports games Puma also did not give up. They sponsored several sports, but Formula 1 brought them the most popular in 2001. Here, the brand was immediately worn by two brands of Porsche and Sparko, as well the German BMW and French Renault became customers of the popular auto racing label. The main and most famous customer was Ferrari and the great Michael Schumacher in 2004, who drove exclusively to Puma. The only item that did not belong to this brand in Schumacher's costume was a helmet, which was made by a professional company.
The brand under the leadership of Johan invested in other sports. The Chief Executive Officer began to cooperate with the races on yachts, for this concern concern produces a special collection of clothes and shoes called Puma Sailing and builds its own yacht for self-participation in races.
The company was a huge success, they sold grew and multiplied at times. The consequence of this is that in 2007 Puma buys the PPR Group - a famous holding company that misses many luxury brands. They continue to work with the stars and release all new models of clothing and footwear. Old models are also not forgotten, they will forever remain in the history of this brand.
The most recent collaboration of Puma was the collaboration with the sister of the famous socialite and American diva Kim Kardashian - Kylie Jenner. The girl is popular not only for her famous relatives, she has a huge number of followers on Instagram, releases a successful lip gloss line and has a very popular tramble. The collaboration turned out to be very successful for both Kylie and Puma, who presented a new collection of clothes and shoes for jogging, fitness, and other sports.
Running models had huge popularity and besides profit brought additional fame to both the girl and the brand.
In general, the company is now feeling well and calmly competing with its main rivals - Adidas and Nike.
Puma men's sneakers: features and benefits
Men's models of Puma sneakers are presented in a wide variety and huge colors. Black, red, white, blue, yellow and many other colors, they are very convenient and practical, and also have a beautiful appearance. Among such a large variety, everyone can find a model to their liking.
The main advantage of these sneakers, in addition to the brand, is a comfortable insole, high-tech shoe and natural materials.
Leather, textile or made of natural suede, these sneakers provide optimal pressure on the foot during the run and perfectly provide the correct temperature inside, at which the foot will not sweat. Also, Puma leather sneakers are water-repellent.
Models
As already mentioned, men's models of sneakers Puma a huge variety and they all have a wide range of colors.
The most popular model is st runner sd. These are classic sneakers made from genuine leather, sometimes with suede inserts.Inside the model is made of textiles and has a very comfortable shoe. This model looks quite elegant.
Summer Leather Sneakers Puma Ferrari Trionfo lo gt are luxury model sneakers. Black and red with a yellow Ferrari logo, they look very bright and catchy.
The model has a streamlined shape and a very bold, sporty look, just like the car, whose brand was involved in the creation and design of this sports sneaker. The model is very popular, and immediately after entering the stores it broke sales records, even despite high prices.
Running summer sneakers meteor puma made of textiles and have a solid rubber sole. Leg in these sneakers breathes well, and you can run comfortably in the summer for a long time. The young people were very interested in the bright color scheme and original appearance, and the sneakers were also very popular among the public.
Innovative model Puma trinomic is the main competitor to Reebok instapump fury road sneakers.
A wide outsole with additional support and genuine leather, from which this model of footwear is made, gives the wearer comfort and convenience when walking and running. Some models have a mesh upper and leather or suede inserts. In these sneakers, the foot breathes perfectly, and they are ideal for running and other sports.
Classic model Puma cat sf underwent slight external changes. Now they are produced together with designers from Ferrari.
Classic and elegant, they were originally intended for automotive sports because of their thin soles, which allows you to feel the road and pedals better. The sneakers are made from the skin of black, white, and red, which are iconic for Ferrari.
Puma apex are warmer models and have high tops. They are made of plain leather in white, red or black. Genuine leather and comfortable shoes provide comfort to its owner when walking.
Puma r698 peach bud. This is one of the oldest models of this brand. Made of textiles, nubuck and suede, sneakers are very practical and beautiful. They are ideal not only for jogging and sports, they will perfectly go as casual street shoes.
Beautiful and original appearance, comfortable shoe and durable sole will appeal to many lovers of long walks or fast walking.
Sneakers Puma turin are one of the football shoe models. Soft and light, with an interesting design and corrugated sole, they are perfect for this sport. Classic design and natural materials used in the tailoring of this model, give it even more attractive in the eyes of buyers.
Reviews
The main criterion for evaluating a product is the opinion of people who managed to purchase and use it for its intended purpose. In our time, everyone is trying to leave feedback about the product purchased on the Internet.
As for branded Puma sneakers, the network is littered with eulogistic and admiring reviews about shoes of this brand. Buyers are pleased with the beautiful appearance of the sneakers and the original design. Interesting colors also attract a lot of fans. The convenience of the shoe and the practicality of the shoe, as well as its comfort when running and playing sports, are noted.
Stylish images
Navy blue shorts are complemented by a yellow-green jersey for running. This form symbolizes the Brazilian flag, the country which this runner represents. White Puma sneakers with a green and blue stripe along the body are worn on the legs.
Blue jersey and blue sneakers are a trendy and stylish look.