Nike sneakers

It is difficult to imagine a person who would never in his life have heard of the iconic brand of sportswear and Nike shoes. Today, this brand is much more than the fashionable name of the label on the label, it is a real lifestyle. "Just do it" - on this principle, the philosophy of the brand, which for a decade has been confidently breaking any stereotypes and always ahead of competitors, is built on.

Nike was created in 1964 by Phil Knight and Bill Bowerman, and was first called Blue Ribbon Sports. The aim of the creators was to produce comfortable and affordable shoes (at that time it was either very expensive, or completely poor quality).

Things went uphill, for the first year the company earned $ 8,000 and soon hired a sales manager, Jeff Johnson. It was he who came up with the idea of ​​changing the name by which we know the brand now. Johnson understood the importance of "feedback" with the buyer - after the sale of sneakers, he necessarily called their owner to find out the advantages and disadvantages of the model he acquired. This approach allowed to improve the quality of the footwear produced.

Nike did not stand still, and confidently moved to ensure that to win first place among manufacturers of sports shoes. For this it was necessary to offer the buyer something of their own, completely new. One of the innovations in the industry of sports shoes has become the "waffle" sole of the brand's sneakers. Thanks to her, the model not only became easier, but also helped to significantly improve the quality indicators of running.

However, the Nike Air series of innovative sneakers with an innovative air cushion that increases cushioning and significantly reduces the risk of injury has become a real breakthrough for Nike. Today, these models are considered one of the most convenient for sports and for everyday life.

Nike is always a combination of advanced technology, quality, comfort and style. It’s not for nothing that sports stars of the first magnitude cooperate with the company with pleasure, and in their shoes they set records and occupy exclusively first places at competitions.

First of all, Nike is sports shoes, and only then for everyday wear. Today, running, basketball and football models of the brand are in the highest demand. However, basketball and running shoes have long become iconic and have gone far beyond their original purpose. Consider the most famous models:

Nike Air Max. It all started from the moment when the company creates damping technology with visible air in the sole. In 1987, the first, today already iconic Nike Air Max 1, is released, sales of which grow several times in less than a year. So the new unique technology has a future.

Soon, the model is modified and improved, so born Air Max III, which are also a huge success. After the re-release, a new name comes to them - Air Max 90, in honor of the year of its birth. Bright contrasting colors and an unusual silhouette made this model popular not only among professional athletes, but many people around the world.

Nike Air Max 95 is the next to make a breakthrough. Inspired by the anatomy of the human body, the Ninety-Fifth looked unusual and bold. This shoe has become even more comfortable and functional.

Soon, success comes to Air Max 97. These sneakers were the first, in which depreciation was distributed throughout the foot. Reflective strips, unusual design and silver-metal colors led to the great popularity of this model.She was loved not only by runners, but also by street style lovers.

A real breakthrough in running shoes were Nike Air Max Flyknit, released in 2014. Made as if it were a second skin, a top sneaker and a beautiful innovative sole, creating perfect cushioning - that's what the flyline success formula is for.

The Nike Air Max Hyperfuse is an interesting version of the Nineties Air Max model. His innovation is to use the technology of Hyperfuse - a method without the use of seams. Thanks to this, the sneakers become even more functional, apparently not undergoing noticeable changes.

Nike Huarache (Huaraci) is the next famous running model of the brand. For the first time saw the light in 1991, these sneakers at first failed, but soon rehabilitated, began to be in great demand thanks to the recognition of professional runners. The idea of ​​this line was to combine synthetic materials, adapted to the structure of the human foot and a special support system, reminiscent of sandals from the straps. Due to the fixings, the name Huarache came out. To this day, this model is in great demand, every year thousands of models come out in both classic and brand new bright colors.

Nike Air Force, according to numerous studies, today the best-selling sports shoes in the world. The model appeared in the distant 1982 and was originally presented as basketball shoes. Equipped with an air cushion and ankle ankle support to prevent injuries on the court, they, like many models of the famous brand, were the first of its kind. That was how the Nike Air Force 1 Team basketball team was created, the players of which, naturally, went to the match exclusively in this shoe. It was a great marketing decision. In each box with shoes in the kit went a poster with the image of this team, which did its job - fans of basketball stars quickly bought up the first pair of “airfors”.

A year later, the model was discontinued, but the demand for it did not fall. Released sneakers were sold out in a matter of days. So the first glory came to the cult model. The popularity grew, and soon began to appear new colors in addition to the classic black and white. However, the real success of the model came in the mid-90s, when it became an integral part of hip-hop culture. Today, the model is still relevant around the world. In addition to the usual colors, Nike also releases its limited releases, which immediately become a real object of desire for any collector of rare sneakers.

Roshe Runners are a very young, but already sought-after and well-known brand model. The first sneakers released under this name appeared in 2011. Roshe Run is first and foremost minimalistic design, functionality and comfort. These sneakers quickly relished the younger generation and gained popularity.

Nike Genicco is another famous running model for lovers of convenience and simple classic design. These are lightweight sneakers with a textile upper, a rubber sole with a tread and a cushioned insole. A large selection of colors and a reasonable price for this model make it attractive both for beginners and for sports-style lovers in everyday life.

Of course, where without the legendary "old men" Nike Cortez. This line appeared in 1972, since then it has not lost its relevance to this day. The first "Cortesa" were made of leather, but later the top of the model was made of nylon and suede, which helped to reduce their weight and make it more functional. The sole of these sneakers, unique for its time, helped to soften the impact of the foot on the ground and improved its grip during the run. Remember the famous film "Forrest Gump", the main character of which is shod in these sneakers.

Nike Snox NZ - a popular model, born in 2001. Their secret is in the special design of the heel, which helps to protect athletes from kicks, and generally reduce the risk of injury.This universal model is a great success not only among runners, but also among basketball players.

Nike LeBron is a child of the successful collaboration of Nike and famous NBA league basketball player James LeBron. The first model appeared in 2003, was called the Nike Air Zoom Generation and was presented by Nike to James for outstanding sporting achievements. The following year, the already-named model came out, which received great success not only on the site, but also abroad. Every year, Nike began to release new LeBrons, updating their details and colors, but maintaining the quality and functionality of the model.

The company does not stand still, but firmly keeps up with the times, sometimes even ahead of it. In 2016, the world was presented the first model of self-worn Nike HyperAdapte 1: 0 sneakers. The inspiration for them was the famous pair of similar sneakers from the movie "Back to the Future 2". But the company didn’t stop there, and just the same sneakers as the main character, Nike Air Mag, were released in limited editions. 89 copies of this model were sold at a charity auction, and the proceeds went to the fund to help people with Parkinson's disease.

The most recognizable brand models can be found not only in adults, but also in a children's size range. Today it is Air Max 90, Roshe Run, Air Force and Cortez. Large suppliers of brand sneakers will be able to offer you excellent options for the little ones. Order sneakers online at the official website of the company.

What Nike, besides the advanced technologies and multifunctionality is good, so it is the rich choice. This also applies to the colors of sneakers. For each model there are several classic colors, as well as annual reissues, coming out in new colors. Most often, such models are issued once or repeated, but after a few years. There are also limited versions released in limited editions, due to which such models immediately grow in value.

Often, the company has cooperation with renowned designers or other brands (collaboration). Thus, unusual models are born, not only differing in color, but having an unusual pattern or pattern. Of the latter, the women's collection "Cherry Blossom" has become very successful, which includes several models at once. Released in small editions and decorated with cherry blossoms, these sneakers quickly found their happy customers.

Nike likes to surprise their fans with unusual and innovative solutions. Materials for each model are selected based on the purpose of this shoe. For cross-country sneakers, this is most often a textile upper and a rubber sole, while basketball can be combined and combined with leather listed above. Air cushion, protectors, depreciation - all this is also determined by what this or that pair will be used for. For its models, Nike always uses only high quality materials.

The most important thing is to decide on the purpose of your shoes. Certain models are suitable for sporting purposes, but there are always plenty to choose from. If you are a fan of sports style and are looking for a pair for each day, then everything becomes even easier. Each brand line is a living classic, and there are no models that could be called obsolete and irrelevant.

For demi-season weather, on the contrary, it is better to exclude options with textiles. At hit on footwear dirt and moisture will be absorbed in its surface, leaving stubborn stains. Ideal for this kind of weather would be models with a thick, grooved sole and a full leather upper.

For winter, the brand offers insulated versions of famous lines, and this is an ideal option for those who want to look stylish and at the same time feel comfortable and not cold.

Running and basketball sneakers of this brand have long gone beyond the stadium or playground. Today it is shoes for every day. Sneakers can be perfectly combined with any clothes, except perhaps office and evening suits. More massive models look great with jeans and shorts, light and minimal will help create a bright image with a dress or a skirt. For the cold season, the perfect combination to “nikes” will be a sportswear park, an exaggerated down jacket and even a classic coat, but it is still better to keep sneakers from fur coats and fur vests.

First of all, you should buy sneakers either in official stores or from major suppliers who cooperate with Nike. Today there are large chains specializing in selling sneakers of various brands - they can be trusted, but you should stay away from small online stores.

The important point will be the price of your chosen pair. Real "Nike" can not be quite cheap.

In addition, you can pay attention to the following points:

• Examine the look of the shoe. All seams should be smooth, there should be no traces of glue on the sneakers, the skin should be evenly colored.
• Look at the sole. In real Nike sneakers, it is matte, if the sole is shiny - it means it is made of cheap rubber, therefore you are fake.
• Branded packaging. Each pair has a box with a company logo, indicating the size of the shoe, the model, colors and country of manufacture.
• The same applies to the label on the sneakers themselves. It is located on the inner surface of the tongue. On it are black and white sizes of shoes, and in the American and British size range.

Outside the sports field, the most interesting sneakers look in combination with clothing that is far from sportswear. A classic monophonic coat, oversize down jacket, leather jacket-leather jacket will create a stylish ensemble with almost any pair of "nikes." Want to look bold and unbanal? Put on your favorite sneakers with a short dress! It will turn out elegant, trendy, and at the same time comfortable look. Do not be afraid to experiment. Remember that Nike shoes have long been much more than just sports equipment, today it is a true lifestyle.