Women's sneakers New Balance

New Balance is a world famous company from the USA. The main direction of the brand is sportswear and shoes. To date, the label is over 100 years old.

The brand was born in 1906, the Englishman William Riley became its founder. At first, the brand was far from sport. The goal of the founder of New Balance was initially to create a stable and comfortable shoe. Once Riley got excited about the idea of ​​creating a special arch support for shoes with three points of support. Such a model was a success and was liked by those who, by virtue of their profession, spent a lot of time in a standing position.

Once William met Arthur Hall, who later became his partner. Riley and Hall came up with an interesting idea to create the first running shoe of their brand. In the future, the idea was implemented. In 1940, professional runners wear shoes for the first time, after which it becomes popular among basketball players, boxers and tennis players.

By the 50s, the company was gaining momentum; in the 54th, the owner was Arthur Hall's son Paul Pidd. From this point on, New Balance deals only with sports shoes.

Soon there is a very successful model of running shoes - Trackster. She enjoys great success with marathon athletes.

In 1972, the owner of the brand becomes Jim Davis. He helps the company to actively develop, and the result of this cooperation 4 years after his arrival is the next successful running model. The name of the new shoe is the New Balance M320, and the well-known company logo, the capital letter N, is on it for the first time today. The footwear is quickly sold in the US, and the authoritative running magazine awards it the title of the best running shoe.

It is impossible to get round such an important fact that it is NB that supplies American soldiers with shoes. Would the army begin to make large orders every year from a company whose shoes quickly become unusable?

It is worth noting the fact that NB never paid athletes who competed in the brand's shoes. The company was not interested in paid advertising, manufacturers wanted their product to be appreciated for its undeniable quality.

New Balance is moving steadily forward, and the company's sales are constantly growing. The main advantage of the company is that it puts the quality of its footwear above its own income. Brand sneakers are produced both in Asia and in Europe and the USA, which is currently very rare. More premium models are made in the USA. So the company maintains quality standards and invariably offers its customers excellent sports shoes at an affordable price.

In addition to the convenience and high-quality materials, New Balance sneakers are distinguished by a simple, but at the same time, always stylish and relevant design. For maximum comfort, the proposed sizes of NB sneakers are not only in length, but also in completeness of the foot. This shoe will appeal to lovers of sports classics. A big fan of the brand was the famous creator of the Apple brand - Steve Jobs. We can say that he lived in these sneakers - Steve very often appeared in them in public.

The neat rounded shapes of this shoe help it to be versatile and concise. This is a great option for those who like to combine a sporty style with casual wear. A variety of models and colors are sure to help you choose a pair to your liking. NB is a world-famous quality synonym that hasn't been out of fashion for decades!

New Balance 574 - This is the most popular and recognizable brand model.Success came to her in 1982 after the Boston Marathon, when athlete Dick Beardsley running in them showed very good results. Today, 574 are loved and honored not only by runners, but also by people far from the sports world. Convenient and comfortable, it pleases the eye with a large selection of materials and colors.

New Balance 996 - premium running model. Incredibly comfortable, this model is made only from high quality materials. Breathable upper, excellent cushioning, comfortable non-slip outsole, providing good traction with the ground. Model 996 combines all the technical innovations, but at the same time retains the classic design of the 90s.

New Balance 580 - modernized classics for lovers of everything bright and light. This model is made of synthetic materials, due to which its cost is more profitable than leather or suede counterparts from other rulers. Shoe makers are also experimenting with color. One of the most youthful and diverse lines, 580 will appeal to lovers of stylish and memorable images.

New Balance 999 - this is a rethought classic combined with advanced technologies. The shoes of this brand have an incredibly comfortable sole with foot support for those who really want to maintain a “balance”.

New Balance 576 will appeal to lovers of retro style. Excellent breathability and a comfortable sole are indispensable for both running and city walks.

New Balance 343 - male model, created on the principle of "nothing extra". Convenience and simple design in combination with natural calm color make it an excellent "every day" option.

New Balance 420. Rounded and neat, they are presented in both male and female size range. Thanks to the variety of colors and their elegant form, these sneakers will be an excellent choice for the beautiful half of humanity.

New Balance 1500 - unusual design in combination with contrasting color design and excellent running functionality. It was in these sneakers that the ex-head of the White House, Bill Clinton, was repeatedly seen jogging.

New Balance 991 - an integral part of the wardrobe of the famous Steve Jobs. They were originally designed for long-distance running on a hard surface. However, the model quickly went beyond the sports world. These sneakers can be called, perhaps, the most practical, durable and wear-resistant among all the lines of the brand.

The color design of the NB sneakers is always tasteful and relevant. Often the model is made not in one, but in several shades close to each other. The pairs painted in this way look great - after all, to create them, they used calm, gentle tones - wind-gray, beige, and pale blue. For customers who love colors more brightly, on the contrary, you can find interesting combinations with contrasting colors. Mint and bright purple, pink and black, burgundy and white and many other color options. It is interesting to look at models with ombre coloring - a smooth color transition from the heel of the shoe to the toe, an excellent solution for those who cannot choose between light green and light green.

Despite being sufficiently conservative, NB produces footwear with prints (although infrequently). If you really want to, you can find a camouflage couple or, for example, decorated with flowers.

Sneakers New Balance are available in the US size range. Unisex models come in the male size grid, they can be half the size of the female. The brand also produces shoes for children, and the size of children's shoes start with 6 centimeters, which is suitable for the leg of a newborn. Nevertheless, finding such small models outside the United States or the UK will be quite problematic.

Do not forget about the size of the width of the foot. These sizes 6 for men and the same for women. They are denoted from decreasing to increasing, look like this: 4A, 2A, B, D, 2E, 4E, 6E. Therefore, 4A is the narrowest female size, and 6E is the widest male size.Sizes from 2A to 4E are universal for both sexes.

The cost of each model determines a combination of factors. Produced a pair in the US or in China? Made of leather or synthetic material? Popular or non-travel model? High or low? Small or big?

As a rule, children's and female models are always a bit cheaper than large male sizes. Insulated winter and high models are always more expensive.

The average price for a pair of NB is about 8,000 rubles. Nevertheless, there are some cheaper couples, and there will always be rare couples that will cost significantly more.

NB, caring for its reputation, came up with a way to protect its fans from fakes. To do this, look at the label under the tongue of the shoe under UV radiation - the name of the label will be highlighted on the original model. However, it is not always possible in this way to determine the authenticity of sneakers in front of you. To do this, pay attention to the following points:

1. Price. Cheap online stores give themselves out very well with their low prices. Even at a discount, sneakers can not cost 1/3 of its original price!
2. The quality of materials and processing. Cheap textiles, sticking seams, traces of glue, an obsessive smell of rubber from the sole - a sure sign of fake.
3. Take a look inside! The label should indicate the country of manufacture, size, model number and brand logo of the brand. On the insole of a sneaker, the company logo should also flaunt.

Happy owners of New Balance sneakers are one and all agree that their main advantages are ease and comfort. In addition, customers note high wear resistance of models and excellent quality of materials and finishing shoes. They appreciate the stylish design and a large selection of colors and models.

Play on unexpected combinations - boldly wear sneakers with a blouse and jacket, with a short dress, pants, cigarettes. Remember: today, sports shoes are not only an element of the athletic field, but also everyday style. Play with colors - add a pair of bright sneakers with a scarf to match, and for a bright summer look, choose a neutral model in soothing colors.

Thanks to its laconic design, New Balance can be easily and beautifully combined with classic outerwear. Want to create a discreet look with a bright and fashionable accent? Choose a simple plain coat of natural color and complement it with a contrasting pair of NB sneakers! A wide range of colors will allow you to choose a model of your favorite color that can perfectly lift your mood on a gray autumn day.