Shampoo "Clean Line"

The most essential hair care product is shampoo. Today, against the surplus on the shelves of shops and pharmacies of various hygienic, salon and medical cosmetics, the many thousands army of Russian customers of different ages prefers high-quality Pure Line shampoo.

The phyto-cosmetic brand “Pure Line” was created by domestic developers of the concern “Kalina”, whose production facilities are located in Yekaterinburg. The concern, which has a long history, grew out of the famous Soviet enterprise "Ural Gems", which arose on the basis of the Moscow-based perfume and cosmetics factory "New Dawn" evacuated to the Urals. Since the end of 2011, Kalina is a subsidiary of the British-Dutch company Unilever in Russia.

Even as a result of the most advanced scientific developments, it is impossible to come up with anything more perfect than that created by nature itself. That is why in the laboratories of the Institute “Clean Line” the process of studying the beneficial properties of herbs and berries growing and gaining strength in the harsh climatic conditions of Russia does not stop.

The peculiarity of preserving the natural beauty of the hair and the health of the scalp of Pure Line cosmetics is the combination of a unique recipe based on active extracts, extracts and decoctions obtained from high-quality plant materials with affordable prices. To extract the largest number of useful components from medicinal herbs during the collection and processing of raw materials, the terms recommended by specialists are carefully observed.

Due to this approach, according to the results of an independent study of the target group index conducted in 2015 by Sinoveit Comcon LLC, among residents of 50 cities with a population of more than 100 thousand people in each, the Clean Line was recognized in Russia as the No. 1 brand in the category "Shampoo".

Products of the brand, carefully caring and maintaining the beauty of hair, are traditionally produced from high-quality natural and synthesized ingredients of proven quality.. The strict observance of the concentrations of synthetic substances in the formulation, which is characteristic of products of the brand, is aimed at eliminating harm to health and the occurrence of any kind of allergic manifestations.

Any shampoo is an aqueous solution of a mild detergent component with various beneficial additives. Before launching the technology, water must undergo special cleaning and preparation, ensuring its suitability for the preparation of cosmetic preparations. As the main surfactant component that actively removes impurities and enhances the effect of natural soap components, Clean Line contains a safe substance. Sodium Laureth Sulfate.

Included in the formula in a significant amount of highly effective natural ingredients: essential oils, water and oil extracts of plants, flower extracts, husks of fruits and berries and fruit juices nourish and restore the natural lipid balance of epidermal cells and hair. Natural products keratin and proteinallocated from wheat germ and corn, are biologically active caring additives.

Supplements of certain concentrations vegetable glycerin and its derivatives, capable of penetrating into the deep layers, regulate the moisture content of the mantle of the dermis. Substances that are excellent structure-forming components deliver water molecules to all layers, improve the penetration of beneficial substances and soften the effect of detergents as much as possible. To enhance the antibacterial, antifungal properties in the products add a small amount potassium sorbate (Potassium Sorbate).

To regulate the pH level of the shampoo is usually added. lemon acid (Citric Acid). As a thickener is used salt (Sodium Chloride). To add shampoo and washed hair branded unsharp herbaceous or berry aroma add synthetic fragrance.

For a deep recovery of all types of hair is designed a novelty for use in the bath and bath "Fitobanya", 80% consisting of concentrated herbal decoction. The presence in the formula of the product line of the complex of essential oils in the process of caring for the scalp and skin of the body contributes to the effect of a steam bath in the bathroom.

The tremendous feeling of healthy hair is guaranteed by the presence of water extracts of five herbs in the complex enriched with fitovitamins and ideally suitable for the whole family: nettle, daisies, Hypericum, yarrow and celandine. Nettle strengthens the hair along its entire length. Chamomile provides smoothness and shine. Celandine actively nourishes the roots, and the yarrow softens the hair. Thanks to the hunter hairstyle acquires a steady volume. The cleansing effect of the product is multiplied by the use of a balsam-rinse from the same series.

The collection consists of three products of complex effect, which ensure proper care for skin, roots and hair at the same time during washing.

• ShampooStrengthened and fresh"Designed for oily hair, consists and bio oak bark extracts and buckwheat. The active formula of the product normalizes metabolism in the dermis, strengthens the roots and resists fragility without weighing down the hair.

• Product "Strengthening and care" with natural ingredients like oak bark decoction and echinacea extractIt is designed to care for normal hair and skin. The tool intensifies the blood supply to the epidermis, strengthens the root bulbs, eliminates fragility, makes hair thick, voluminous and shiny.

• Shampoo «Strengthening and nutritione "for the nutrition of the dermis and strands, prone to dryness, except oak bark brothcontains extract mulberry. Care with this tool strengthens the hair frame, provides deep penetration of nutrients and hydration of the skin layers, strengthens the adhesion between the root and the skin, eliminates the cause of the ends section.

An innovative range of caring products is offered by the brand to effectively address the age problems of the scalp of women 25, 35 and 45 years old.. The concept of the line, based on numerous studies claims that the scalp is aging as well as the skin of the face. Therefore, care should be started as soon as possible. Shampoo-care for normal hair 25+, besides cleansing function, due to the content of moisturizing serum, chicory decoction and lupine extract at the same time nourishes and moisturizes the skin, strengthens hair follicles, makes the hair shaft elastic and sparkling, facilitating combing.

Effective skincare, roots and hair care means 35+. Nutritional serum with phyto-lipids in enoterus nourishes the roots, vegetable omega-6 acids improve blood circulation of skin cells under the hair.The result of constant use of phyto shampoo will be the preservation of the same thick, strong and shining hair as in youth. The washing elixir 45+ for normal hair will return a brilliant look, unprecedented strength and thickness due to the formula, enhanced essential oil with iris glycosides and water extract of Althea roots.

The line, which has become a novelty in 2017, is represented by several phytokeratin shampoos with preparations wheat, flax, nettle, chamomile and clovercontaining a unique substance of complex action - vegetable keratinrepresenting the molecule wheat protein. The penetrating power of phytokeratin, affecting the structure of the hair, ultra-efficiently thickens them near the point of growth, forms a strong skeleton of the hair shaft, eliminates the chipped ends and lifts the strands without weighing them down.

• Double action universal product «Nettle»Aims to strengthen the roots and stimulate hair growth. Firming effect is achieved by nettle. Phytotherapeutic herbal decoction combats damage to the hair structure and reduces their loss. The cleansing formula effectively relieves the epidermis from dead particles.
• To solve the problems of the destruction of the hair structure, nutrition and strengthening to the very ends is well suited for different types of hair "Double nettle concentration". Based on many years of national experience, the composition containing the extract with a double concentration of nettle helps to improve the epidermis, strengthen the hair follicles and intensify growth.

• The soft washing basis of means "Birch»On birch broth without coloring and preserving substances is perfect for cleansing the hair of any family member. The universal shampoo recommended for daily use is carefully washed without overdrying the scalp. Permanent use ensures the restoration of the integrity of the structure and a significant strengthening of the hair.

• Formulation for all types of hair washing product "Hops and burdock oil", Enriched with extract of hop cones, is necessary for enhanced cleansing and maintenance of hair follicles. Proven folk remedy, which is burdock oil, penetrating deep into the hair structure helps to improve the structure and activates growth.
• "Clean line" "Chamomile»Will help the resurgence of dry and dull hair. The phytotherapeutic restoring composition with chamomile extract and other healing herbs will provide cleansing and nourishment, returning the softness and vital luster to the dried hair. The therapeutic effect of herbal decoction in the compositionAloe vera“For normal and dry hair, it is supported by a high concentration of bio-extract of aloe, moisturizing and responsible for the return of the hairy part and natural shine.

• The concentrated shampoo will make hair shine againTaiga berries"With phytocosmetic oils raspberries, cloudberries and lingonberries. The tool has a double effect, can soften the structure of dry damaged hair and revitalize its keratin component, visually increasing the basal volume.

• To save the color and give the dyed hair a dazzling shine, the tool “Clover". Decoction of five herbs protects from damage, restores the surface. The active extract of clover flowers protects the pigmented structure of the hair by forming a film.The result of the application is to maintain the health of the hair with an incredibly long maintenance of the brightness of the coloration.
• Especially for thin, weakened by repeated staining and hair losing its fluffiness quickly, the manufacturer has developed a shampoo "Wheat and flax". The product, made on flaxseed broth, contains a bio-extract of wheat germ, nourishes and thickens the hair structure. The result of the application is an effective increase in volume and regeneration of the upper layer without weighting.
• Regulating shampoo "Calendula"With extraction products sage, calendula and yarrow will quickly put in order the head of the owner of the hair, prone to fatty manifestations. Medicinal Sage it will help to gently cleanse the hair, derma and keep a fresh look for up to 48 hours. Calendula and Yarrow the cut ends will be put in order and for a long time they will preserve the root elasticity of the hair shaft.

Due to its efficiency, safety for humans and the environment, the phytocosmetics Pure Line continues to win love and receive a lot of good customer reviews.. Russian women pay tribute to the company's pricing policy, which seeks to maintain the optimal balance between high quality natural content and low cost.

Experts in the field of dermatology and cosmetology consider delicate herbal shampoos of this brand indispensable auxiliary preparations for cleansing and treatment, especially after such home procedures as oil masks. Recommend them to their customers for frequent care, helping in the proper selection of tools, taking into account the individual characteristics of the hair structure and the condition of the epidermis on the head.

A large number of customers pay attention to the fact that as a result of the use of only hair detergents without the use of additional care products, the condition of hair is noticeably improved.. Good appearance and easy combing of curls are noticeable to everyone, even after a single wash of the head. The combined interaction of the shampoo with a suitable conditioner from the same series increases the beneficial effect of the shampoo on the hair structure several times. As a result, hair becomes young again.

Picky customers who first bought shampoo on the advice of their hairdresser, note the possibility of its daily use without harm to hair. Many have noticed that the intense cleansing and nourishing effect on the hair does not lead to the leaching of pigments from dyed hair. On the contrary, there is an active restoration of the hair structure damaged by the repeated action of aggressive coloring and bleaching compositions. Many consumers are ready to purchase the product they like again.

There is not a single response that would mark the occurrence of dandruff, derma irritation or allergies after washing.I. Everyone likes a thick consistency and cost-effectiveness - a small amount is enough to get a voluminous foam and wash your hair without tangling. Most of the girls are delighted with the very pleasant grassy fragrance of the cleansing agent.

Also, users note the possibility of choosing a large (400 ml) or small (250 ml) volume of the vial of the same product. Without exception, they mark the convenience of the “Pure Line” packaging, sustained in the easily recognizable corporate green style and the reliability of the hinged dispensing caps, thanks to which you can always take the bottle of money with you anywhere.

In the next video you can read the customer reviews about the production of "Pure Line".