Cap with logo

Cap with logo

A hat is an essential attribute of any autumn-winter look. And all because it performs two functions at once, which are extremely important for a modern person. On the one hand, it serves as an excellent insulating element, protecting the head from the autumn wind and winter cold, and on the other hand, it fills the image with new colors, making it stylish and sometimes extraordinary.

Due to the huge popularity of this accessory, many businessmen use it as an effective means of advertising. Having placed the logo of your own company on a universal model of a cap, you can unobtrusively declare yourself and thus attract a huge number of consumers. It is interesting that this advertising move is used by both eminent brands and completely unknown companies, and we, as consumers, do not even think about its effectiveness. Why?

Features and benefits

The main advantage of branded clothing is that they pay attention to it much more often than banal advertising posters. The reason for this phenomenon lies in the simple psychology of human thinking.

Having seen an advertising poster of an unknown company, beautifully describing the uniqueness of the goods and services offered, a person is more likely to pass by. But if at the presentable employee of the company, he inadvertently sees a no less presentable model of clothes with the company logo, he will immediately be interested, because this causes confidence.

Another advantage of clothing with a logo is its durability. No advertising poster, banner or poster can boast such a durability as printed on the fabric pattern or design. However, the durability of the logo depends on the method of its application by specialized companies.

Most firms put logos on knitted products by thermal transfer, embroidery, chevron or jacquard. The choice of application method depends on the fabric from which the product is made. So, on hats made of fleece, knitwear or fleecy yarn traditional embroidery will look great, and on winter fur products it is better to make special stripes.

Interestingly, as an advertisement, a patch on a hat can only serve at the beginning of a company's development. If a firm achieves high ground in business and becomes a brand, this patch will be perceived no longer as an advertisement, but as a stylish addition that one wants to boast about. And in the world market there are already several companies that have reached such heights.

Fashion trends

For several decades, the most fashionable are the caps with logos of famous sports brands - Nike, Adidas, Reebok and Puma. They are worn around the world, and not always a certain model of the cap is a genuine product from the company, but it still does not reduce their popularity. In addition to hats with the above-mentioned branded stripes, accessories with logos from other companies are considered fashionable.

Carhartt

Carhartt - hats from the world famous manufacturer of heavy-duty clothing are extremely popular among consumers. And the reason lies not only in the name of the brand, but also in the excellent quality of the products. By purchasing a genuine Carhartt hat, a person provides himself with a sturdy and stylish headdress for several decades. Especially hats from the brand like the representatives of the street subculture.

NHL

And this is a real religion for fans of professional hockey. The cap with the logo of the National Hockey League is the main confirmation of respect for the game on the ice, and to certain teams in the NHL.Sports fit and a variety of patterns - that's what distinguishes the caps of the NHL from the rest.

BMW

Accessories with logos of world famous car brands have always been popular with men. Hats with a patch from the German company BMW are no exception. A round logo with recognizable English letters can be sewn on caps from different materials. Most often, they are created in a strict and concise sporty style, as well as discreet colors.

How to choose

But even the most fashionable patch will not decorate your image if you have chosen the model of the caps incorrectly. When selecting a suitable accessory, you should focus on the type of person:

  1. If nature has rewarded you with an oval face, you can choose any model of headgear, ranging from sportswear, to tight-fitting and knitted pieces.
  2. With a triangular face type, it is better to choose a tight-fitting model of the cap and move it to the side. Not bad, if the accessory will be added with a pompon.
  3. Chubby faces it is better to stop the attention on the caps with cuffs or visors. It is desirable to purchase textured knitted models.
  4. For a square face type, caps are provided - tubes, which are collected on the top of the head in small folds.

But the shade of the cap is better to choose, focusing on your own color type. Eyes, hair and complexion should be in harmony with the shade of the cap, shading it.

If you have dark skin and dark enough hair and eyes, you can choose hats in both contrasting and bright shades. But pale faces with the same shades of eyes and hair should abandon hats in pastel colors. It would be good to take into account the seasonality of the garment when choosing, purchasing wool models of caps on a fleece for a colder period, and for a warmer one made of synthetic fabrics.

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