Max Factor Mascara

Max factor - one of the most famous cosmetic brands. Although she has truly “professional” roots, today this cosmetics is considered a mass market. At the same time, the quality remains at a height: mascara Max factor - it is always a good buy.

Company Max factor It was founded by makeup artist Max Factor in the early twentieth century. It is noteworthy that he was born in Russia (on the territory of Poland, then part of the Russian empire), served in the Russian army, and then worked for a long time in the theater at the imperial court as a make-up artist. Shortly before the first Russian revolution, he went to live in the United States, where he settled right near Hollywood.

Max Factor created a unique make-up for the cinema - not the same as that of theater artists. Over time, it was he who invented the tonal framework in the modern sense, nail polish, liquid eyeliner, waterproof cosmetics and much more, without which we can not imagine daily makeup. But his most important merit was the distribution of cosmetics to the masses, because before the visage was considered inappropriate. Only actresses or women of easy virtue were painted. It is thanks to Max Factor that every woman had the opportunity to emphasize her beauty and not deserve a reprimand for it.

Although Max Factor today is not classified as “professional,” Hollywood makeup artists really love this makeup. The eyes of the actresses adorn the carcases and shadows of Max Factor in the films Aviator, Titanic, Evita and many others. The brand has a wide range of mascaras for eyelashes for various purposes.

Since the brand has never been positioned as a youth brand, there is no palette of bright colors of ink in the brand’s assortment. Each modification is available on the market in 2-3 shades. Mandatory minimum - black and brown. There is a blue mascara with the names of the colors "Navy" and "Deep Blue". Max Factor doesn’t have extreme paints: if you come across a purple or green mascara of an American brand, you have a fake.

Max Factor Carcass Series:

• "2000 Calorie".
• False Lash Effect.
• "Masterpiece".
• "Clump Defty".

Inside these series are many subspecies of each mascara in different shades and with different types of brushes.

Each of the series of eyelash products has its own purpose. The manufacturer, by the way, assures that they are all hypoallergenic and suitable for girls with delicate eyelid skin, as well as those who wear lenses and glasses.

Classic ink, the very first in the line of modern Max factor. She is almost 20 years old! She has a simple brush, slightly tapering towards the end. The consistency of the mascara is quite thick, but lies evenly. Available in three types - classic, waterproof and twist. Classic can be purchased in black, brown and blue colors. The other two modifications of the blue version is not.

In essence, all the carcasses of this series are voluminous. The manufacturer promises a volume of 3 times more compared to clean eyelashes. All of them are moisture resistant - i.e. Do not get greased from accidental water or tears. Waterproof mascara is equipped with special additives that allow you to swim with makeup or walk in the rain. For those who want a special pomp and twist, Max factor released another carcass version - "Curl Addict". It has a special brush - curved and at the same time fluffy with bristles of high density. This allows you to paint over each eyelash. Its composition is slightly different - it is denser than the rest of the consistency, which allows for a long time to fix the bend. The formula is easily washed off with conventional makeup remover.

A product created for two purposes - increasing the density and separation of eyelashes. Reasonably dense mascara formula is complemented by a “smart” brush. "Anti Clumps". The point is that the distance between the bristles is smaller than the standard size of the lump - it simply has no place to form. In addition, the brush has a special groove, which helps to collect exactly as much money as needed for the application in 1 layer. A slight bend allows you to pick up the entire ciliary edge at once and paint it over. Available in black and brown "Clump Defy".

The most successful, and therefore the largest series. "The effect of false eyelashes" - so translated the name of these tools. Flagship mascara False Lash Effect has the most impressive brush among the brand's products. It is silicone with small bristles. Closer to the tip, they become quite tiny. The carcass formula is creamy; it is thinner than other carcasses. Max factor, for a better envelopment of cilia. Classic False Lash Effect it is black, brown and deep blue. Waterproof modification is no different from the classic nothing, except for the composition, which allows you to put it on the beach or for relaxing by the pool. Available in black and brown shades.

False Lash Effect Fusion It is enriched with additional components that visually “grow” eyelashes. Thus, the effect of volume and elongation is achieved with one stroke. To create the maximum number of images - three shades. Super resistant mascara "False Effect 24h" has a primer in it. Thanks to this, the mascara keeps on the eyelashes for days - it should be removed using special means. This is a great option for lovers of night parties or for those who like to go "to the ball" right from work.

Modification "Velvet Volume" creates velvet eyelashes - it is very suitable for evening exits and Smoky Ice makeup. This voluminous mascara has a mousse texture and fits nicely on the eyes. An interesting spiral brush has a modification "Volutoptuous". In the composition there are special sealing components that provide the thickness of the eyelashes. Spherical tip allows you to stain the most difficult parts of the eye.

The newest mascara of this line - False Lash Effect Epic, giving the eyelashes, according to the manufacturer, "the epic effect of the fan." The brush of this tool looks really epic - a large, shaped like a rugby ball with a “ball” at the end. This "ball" is called "Zoom Action". The developers propose to use it for applying mascara to the corners of the eyes (creating the same “fan effect”), as well as for additional volume, painting their eyelashes on the second layer. This new product is available in black and dark brown versions.

Line mascara "Masterpiece" (English "masterpiece") is available in the classic version, waterproof, modifications MAX and Transform. "Transform" has a non-standard brush, wide at the beginning and narrow at the base with rather rare silicone bristles. MAX equipped with a brush IFx - classic look with frequent setae. The manufacturer promises thick and smooth eyelashes. Available in three shades.

Mascara from the series "Xperience" - too voluminous. She has a brush Ifx allowing good separation of eyelashes and give them a thickness. In some stores you can still meet her, although the mascara is officially discontinued.

Extension and bulk mascara of dubious origin. There is no such carcass on the company's official website, but there are a lot of reviews on the Internet. The gold packaging and the box (which is never the case with the brand's mascaras) suggest that this mascara is a fake.

Makeup artists of the brand always give tips on applying for each type of mascara Max Factor. Knowing the design features of the brushes and the composition of each preparation, you can apply mascara as efficiently as possible without smearing and lumps. Experts advise applying mascara Max factor as follows: lower eyes slightly and press the brush to the base of the eyelashes.Then move the hairs upwards from bottom to top, lifting them up. The lower lashes, on the contrary, should be painted, looking up, in order to maximize the lower eyelid. It is necessary to slightly dry the first layer before applying the second. To enhance the effect of super-volume carcass type False Lash Effect, you can additionally use the eyelash curler. They are used before staining.

This mascara is considered a classic and to buy it means, if it is not profitable to invest, then you will definitely not lose money in vain. In the reviews, you can often find that this is “a mascara that I use from school” or “that I’ve dragged from my mother’s cosmetic bag”. All this speaks for itself - it is a tool that is 100% tested by time. She does not create any unrealistic miracles, but there will be no unpleasant surprises with her, such as spreading or lumps. Her brush is the most common. It is convenient to use it, but against the background of modern silicone and thin brushes it can look coarse and smear on eyelids. But if you adjust, it turns out well. According to reviews, cilia with "2000 Calorie" look natural, well-groomed. Mascara lengthens and gives volume. In one or neat two layers, this tool is recommended as a mascara for day makeup. It is a little showered, it is rather steady against moisture and the most important - cheap costs.

The customers appreciated the brush - it is silicone, with small bristles and shaped like a scapula. It allows you to make a bend that holds during the day. According to reviews, the cilia with this mascara look fluffy and quite thick. You can apply several layers without fear of smudging your eyes. Some girls noticed that the mascara is prone to shedding. It is easily removed with simple makeup remover.

Almost all carcasses of this series have a thick brush a la "log". It almost does not thin out at the end and has rather short villi, which are shortened even more at the edge. It was this brush that became the “apple of discord” among fans and opponents of this tool. Some people can not adapt themselves and constantly smear the eyelids, while others, having mastered themselves, assert that they have not met anything more convenient. If you additionally use tweezers for curling - the effect is excellent. Eyelashes look neat and impressive. According to reviews, the ink does not dry for a long time, but is prone to the formation of lumps.

The least successful of the entire line - "Velvet Volume". Despite the obvious effect of velvet and fluffy eyelashes, many customers disliked her for the fact that she, alas, unstable - smeared and showered during the day. It completely discourages buying mascara again. Ink "Epic" also did not become a bestseller. Too unusual brush with a "thorny ball", as they called it on the Internet, does not allow to deftly paint the cilia. "Ball" constantly pricks eyes and smears mascara on the eyelid. "Comb" them painted cilia for separation is very difficult. In other words, the brush is recognized by users as impractical.

But the mascara itself is quite good in quality - it lays down smoothly and easily, resistant and pleasant to wear. Another experimental brush - "Voluptuous" (in the form of a spiral) is also not too impressed customers. She is too big and inconvenient to handle her. Other things being equal (it, as a whole, looks neat and does not make the eyelashes heavier) - there is too much fuss with it. From the whole range False Lash Effect the best are the classic versions of the product with a thick straight brush.

The popularity of this series is due to a convenient brush - it has a classic shape, as in "2000 Calorie", but silicone, i.e. tougher. At the same time, it is flexible and easily enters the corners of the eyes. It is applied easily, carefully, does not leave lumps. Gives cilia division and volume. Some girls noted that eyelashes with this mascara do not have enough length, although the manufacturer does not promise this.In addition, the tool quickly begins to dry. In general, customers found the mascara to be very persistent, but after a long wear - 7-8 hours, it still disappears from the eyelashes. Interestingly, the reviews almost do not write about the allergy of the carcass, inflammation or itching after using it. This means that in this respect the producer keeps his word.

See the video review of the Max Factor mascara below.