Shiseido Mascara

The Japanese cosmetic brand Shiseido has been helping women to emphasize their natural beauty for over 140 years. During this time, the company has reached far beyond the Japanese market and won the love of customers around the world. The ability of developers to create high-quality cosmetics at a reasonable price contributed to the creation of a positive reputation of the company. Each new line of the brand is created taking into account the individual characteristics and needs of each customer. Shiseido successfully produces both decorative and care cosmetics.

One of the most sought-after collections of the brand is the mascara line. But the Shiseido mascara "Full Lash Volume Mascara" became a favorite of make-up artists.

A new means of brand curls eyelashes, making the look more open. But the manufacturer makes the main bet on the “puppet volume”. In addition, mascara gives eyelashes an infinite length and generally creates the effect of false eyelashes.

A characteristic feature of the tool has become the patented branded brush "Full Expression Brush". When applied, the extended applicator captures all the eyelashes from the inner to the outer corner of the eye, thus staining them the first time. Also, the brush has a curved shape, which contributes to the twisting of the cilia and gives them extra volume. At first glance, the chaotically located villi actually contribute to the careful separation of the eyelashes and getting rid of lumps. And the thinnest tip of the brush gets to the smallest and most inaccessible cilia. The innovative applicator was developed by Japanese cosmetology makeup artists specifically for Shiseido technology "Radial Brush".

The product does not contain fragrances, which makes it hypoallergenic and ideal for sensitive eyes. In addition, the tool is easy to wash off with warm water.

Branded tuba with chaotic wave-like bends made of environmentally friendly plastic and gives a light glossy sheen. The cost of new items is 1865 rubles.

Thanks to a new 3D formula, mascara can be applied at any time directly on top of existing layers of cosmetics. The process will go smoothly without gluing and creating lumps. In the composition of the company formula - competent combination of coloring pigment and several types of wax.

Elastic wax contributes to a comfortable application, enveloping each eyelash and giving extra volume to even the thinnest eyelashes. Resistant wax fixes the product on the eyelashes, helping to avoid shedding of mascara particles and preserving the flexibility of the eyelashes.

The next component is a saturated coloring pigment developed by the brand laboratory.

Even under perfect mascara, a base is needed, which prepares eyelashes, nourishes them and fixes the product for a long time. That is why the leading cosmetologists of the Shiseido company advise to use the Nourishing Mascara Base mascara before applying the "Full Lash Volume Mascara" mascara. It costs more expensive than the mascara itself - from 2,650 rubles - but it will become a universal feeding and fixing means, and according to customers, it lasts a long time.

It all depends on the result you want to achieve. The first layer contributes to a clear separation of eyelashes and staining along the entire length. The application of the second layer will lengthen the cilia and give them an elegant curved shape. And the third layer will create the maximum volume.

The new product of the Japanese company has caused a wave of positive feedback among customers. First of all, everyone marks a comfortable brush that “combines” the surplus and separates the eyelashes.

More about products of different brands - in the next video.